TNL Media Group, the Taipei-based media and journalism firm, introduced it has acquired cellular advert know-how startup Ad2iction. Along with digital promoting and information analytics, Ad2iction additionally operates verticals like Agent Movie, a movie website, and its manufacturers will stay independently run after becoming a member of TNL Media Group.
Ad2iction presently serves about 500 manufacturers with a cloud-based platform, referred to as Ad2 CMP (artistic administration platform) that helps them analyze habits and create digital content material for shows and cellular gadgets.
Launched in 2013 with The News Lens, a information website, TNL Media Group expanded by means of a collection of partnerships and acquisitions and now features a portfolio of content material manufacturers devoted to life-style, sports activities, know-how and video content material. For instance, in 2018 it acquired Taiwanese tech information website INSIDE and sports activities website Sportsvision. The corporate focuses on creating Chinese language-language content material for customers in Taiwan, Hong Kong and Southeast Asia, and English-language articles for worldwide readers, too.
TNL Media Group additionally lately based a market analysis unit referred to as TNLR (with the “R” standing for analysis) to supply experiences that use information analytics from its consumer base for purchasers like Dell, Uber and Ford.
Inn a press assertion, TNL Media Group founder Joey Chung mentioned “Each firms imagine that is the right second for a strategic partnership as we set as much as construct one of many high content material platforms and diversify our product choices with every bringing in additional scale. We stay up for serving to Ad2iction’s superior cellular adtech merchandise increase to new purchasers and worldwide markets whereas constructing one of many worldwide Chinese language market’s high content material and know-how service platforms.”