Television is one of the devices which is known to engage customers in the entire global market. The internet is about to see a trend of seeing their highest per person mobile data consumption. According to a report, Indians end up spending about 144 minutes on their smartphone. In the year 2012, the number was only in 2013.
There has been a huge growth in the time that people spend on the internet. In the year 2013, the percentage of internet use on a daily basis was 9.4 percent but in 2019 it has come to 54 minutes. It is expected that the time spends on mobile internet will go up to 79 minutes by the year 2021.
“Mobile internet technology has expanded both the amount of time people spend with media and what counts as media,” said Jonathan Barnard, Head of Forecasting at Zenith. “Media now means comparing prices on the high street, sharing jokes with friends and booking your next holiday, opening up new opportunities for brands to connect with consumers.”
This is basically the fifth time of the Media Consumption Forecasts has ended up figuring out everything. According to the logic of funding, Indians use an average of 320 minutes per day, which is about 270 minutes in the year 2013. According to Zenith, the average regular customer will spend a total of 348 minutes consuming media on a daily.
Just between the year of 2014 till the year 2019, the average amount of time which is spent is about 11.6 minutes a day which was much lower earlier at about $7.8
Tanmay Mohanty, chief executive, Zenith India and head of global partnerships (India), said:
“While television remains the dominant medium, internet consumption led by mobile shows the fastest growth. There is nothing more personal to the consumer than the handset and for many in India, the first taste of media consumption comes from the small screen. Mobile consumption is only expected to go upwards with falling data prices, increased mobile penetration in tier II and III markets, availability of low-cost handsets, entry of 5G networks and explosion in vernacular content formats. Marketers who adequately invest in mobile technology and mobile-first strategies will reap the rewards.”
